INTERVIEW – The CEO of Les Échos-Le Parisien Group is betting on a return to balance in the Parisian in 2025.
The Les Échos-Le Parisien press group took advantage of the rebound in 2021 to accelerate the digital transition of its publications. “While 2020 was very difficult with the drop in advertising and the shutdown of trade shows and events, 2021 was a year of great success on all fronts.“, explains Pierre Louette, CEO of Les Échos-Le Parisien Group and President of Radio Classique. Since taking office in 2018, he has worked to lead the group’s digital transformation. He began by developing a technological base for writing echoes as for that of Parisian, which adopted the ARC Publishing tool from the washington post.
Then he developed an offensive policy of digital subscriptions to relaunch the distribution of titles and now he is putting in place the means to accelerate their growth. “We are becoming a media tech company : our group now has a great depth of content, backed by more than a hundred specialists…
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