Prather than trade unionists, the Head of State speaks to children. In the tense context of the pension reform, where the presidential word is rare, the interview granted by Emmanuel Macron to Pip the mag, published on March 29, did not go unnoticed. Too bad for Scrooge Magazine And Mickey’s Diary, the President of the Republic answered questions from fifteen readers of the quarterly, at the time of celebrating the 75th anniversary of the famous dog of the children’s press. A character created in 1948 by the Spanish cartoonist José Cabrero Arnal (1909-1982) for the communist daily Humanity.
Among other questions he was asked what pleased him at the head of the state. “The exchange, he explained, the meeting, trying to understand what works and does not work in the major choices that I implement. » From the outset, a clarification is necessary. Since 2020 and yet another rebirth, Pip Gadget, renamed Pip the mag, is only a distant heir to the weekly created in 1969, the flagship of the communist press. His new boss, Frédéric Lefebvre, former Sarkozyist Secretary of State, appears to support Emmanuel Macron.
Pip Gadget is often found where you least expect it, as the columns of the World. In February 1969, the birth of the magazine was initially ignored by the daily. His name appears for the first time on July 31, 1970, like a hair in the soup, in the course of an article on the Saint-Malo drama festival. Claude Sarraute, came to see Henry IV, by Luigi Pirandello, and The Sylphids, by Michel Fokine, seems perplexed by the setting to music of the Shakespearean drama Hamlet. “In the field of adaptations, she writes, we are not at the end of our surprises, There Divine Comedy to “Pif-gadget”, for a choreographer, apparently, everything is a matter of argument. » Not sure it was a compliment then.
The formula for success
The second occurrence of Pip Gadget is hardly more flattering, but just as unexpected. On October 18, 1970, The world explains in a brief “miscellaneous facts” that two children were poisoned in Cambrai, “after having absorbed the contents of a sachet of sympathetic ink in powder inserted in a weekly intended for youth, the newspaper “Pif-Gadget””. Despite the warning ” Attention ! Do not swallow “, several cases have been reported to the poison control centre. The management of the magazine announces that it has withdrawn all copies from points of sale. As a publicity stunt, we do better. But, in hollow, the business underlines the success of the review.
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