The prices of these goods have risen sharply in recent months. Something to inflate the bill for football fans.
Beers, pizzas, sodas… As tradition dictates, these products will be on the French menu ahead of the football World Cup matches, which will be held in Qatar from November 20 to December 18. However, this year will not be like the others, with the championship taking place in December. In addition, the time difference will complicate the viewing of matches for Blues supporters, and inflation will weigh on the shopping basket in preparation for viewing sessions.
The French will therefore adapt, reveals data from panelist NielsenIQ. According to the company, in fact, nearly one in five French people do not plan to watch the event on television because of ecological or social issues – such as the working conditions of workers on stadium sites – organization of the World Cup. In addition, the vast majority – 93% – of French people who plan to follow this major sporting event think they are watching the matches at home, and not in a bar. They then plan to consume, again according to NielsenIQ, cold non-alcoholic drinks, savory aperitif products (chips, crackers, etc.), homemade or frozen pizzas or even beers.
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However, even following from home, the French should expect to pay more for the essential products of football evenings. Indeed, according to the latest study by the platform specializing in digital offers and catalogs Tiendeo, carried out on data collected from September 2021 to October 2022, the price of chips has increased by 15.7% in one year. Same thing for frozen pizzas with an increase of 8%. On the drinks side, Coca-Cola is experiencing an increase of 6.6%. Same trend for beer, the price of which soared by 4.5%.
A trend confirmed by precise data from INSEE, as well as by the IRI panelist who mentions an even slightly more marked increase for these products. For chips, the increase is explained by the explosion in the cost of sunflower oil, one of the raw materials for these products, linked in particular to the war in Ukraine since the country represents 50% of world exports of sunflower oil. Same observation for pizzas, so the price has increased, driven by the rise in the price of wheat needed to make the dough. However, Russia and Ukraine represent 30% of world exports, with respectively 75 million and 33 million tonnes of wheat produced each year. “Added to this are the rising costs of packaging and energy-intensive freezing.says Emily Mayer, FMCG expert at IRI.
For their part, Coca-Cola and other sodas are suffering from the rising cost of plastic and aluminum used in the composition of their packaging. Same thing for beers, with the rise in the price of a glass.
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To have a good time while avoiding ruining themselves, the French are therefore looking for solutions. “Increasingly price-sensitive consumers are looking for the best promotions to minimize the impact on their walletssays Henri-Noël Bouvet, Country Manager France at ShopFully, owner of the Tiendeo marketplace. Football fans do not want to sacrifice their television set to watch the matches!