Whether playstation has already carried out many commercial operations with celebrities of all persuasions in recent years, he will go even further with the initiative PlayStation Playmakers. THE Playmakers will indeed be stars “fans and enthusiasts of PlayStation”who will sometimes be entitled to exclusive access to games and behind the scenes of their development, in order to “offer unique experiences” to players.
The first celebrities who act as ambassadors playstation are American basketball player LeBron Jamescountry singer Jimmie Allen, actor King Bach, BMX professional Nigel Sylvester, basketball player NaLyssa Smith, footballers from the NFL Ja’Marr Chase and CeeDee Lamb, French freestyle footballer Lisa Zimouche, Belgian footballer Romelu Lukaku, and Brazilian content creator Julio Cocielo. This “dynamic talent network” will evolve and grow over time, resulting in collaborations that will highlight the qualities of the PS5 and the PSVR 2.
Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainmenthas not yet given an example of concrete initiatives in the interview revealing the projectbut we should quickly find all these PlayStation Playmakers under the spotlight. You can get the PlayStation 5 by bundle with God of War Ragnarok from €619.99 on Amazon.co.uk.
Read also: PS5: SIE confirms increased inventory and releases live-action ad featuring Marvel’s Spider-Man 2 to debut 2023
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