Sony’s video game branch, PlayStation, has great ambitions and wants to establish itself as THE reference on PC. The manufacturer is targeting a market that can help it grow even more.
Now that the floodgates for porting PlayStation games to PC are almost fully open, Sony wants to become THE leader. But not on any segment.
PlayStation gear for the esports scene
In an interview for Nikkei (via VGC), Kazuo Kii, executive deputy president of Sony, sees big and wide for the future of PlayStation on PC. Especially in the sports dimension. How exactly? By creating multiple partnerships to distribute its recent InZone headsets and screens, which have “hardcore PC gamers” as priority targets.
Japanese society strongly believes in it for two reasons. His experience in imaging with the manufacture of his televisions, and because according to Kii-san, there is no referent company yet.
There is no dominant leader among the existing manufacturers yet. For now, the situation looks more like a “war” landscape. This represents an opportunity for us. Sony is unique in that we come from the TV manufacturing industry. We are proud of our image technology. We look forward to showing our customers our immersive experience and realism.
The “Nike” of PC Gaming
If Sony is going to take it step by step, seeds have already been sown. For example, there are collaborations with the EVO Championship Series, the versus fighting tournament that belongs to PlayStation, or Riot Games and its Valorant Champions Tour.
Ultimately, the manufacturer imagines itself as the “Nike of the PC video game”. Translation, the OEM can be dominant somewhere.
We’ll start at the top and learn what top esports players want. The vision we have in mind is that of Mizuno and Nike providing shoes for athletes. You can earn money in esports. If the screen lags even a small amount of time, you lose. Sony products aren’t going to let down the people who give it their all to win.
This InZone range is timely and is part of the transformation of the PlayStation business, half of whose games are coming to PC.