YouTube Music will in turn embark on the adventure of podcasts, a genre that has become extremely popular.
The problem is that if YouTube is a platform that is always at the forefront in its field, the YouTube Music platform could come after the battle. But we should quickly be able to judge the merits of this decision based on the announcements that have been made.
america first
There really is everything on YouTube. It’s hard not to find what you’re looking for when looking for a documentary or videos dealing with the subject you have in mind. However, reading is not particularly obvious and manageable from your smartphone, and even less if you want to listen to content so that you can do something else. In short, it is difficult, if not impossible, to take advantage of the content present on the platform in podcast mode.
But that should change! Indeed, YouTube Music, YouTube’s audio streaming platform, will in turn embark on the adventure. ” We’ll soon begin integrating audio and video podcasts with YouTube Music for users in the US, making podcasts easier to discover and more accessible. “, explained a spokesperson to the media Engadget.
Spotify, the indelible?
An interesting idea, which will then be deployed in the medium term in other regions of the world. However, does not YouTube Music activate a little late? Because in this area, giants already occupy all the space, such as Spotify. And even the Swedish company, which has world heavyweights like The Joe Rogan Experience in its catalog, has had to cut back lately.
It thus had to lay off 6% of its workforce at the start of the year, due to investments that were too high for its level of income, particularly in podcasts. A sign that the sector seems to be reaching maturity. YouTube Music, for its part, plans to set up in-depth podcasts, with advertising for listeners who do not subscribe to a subscription. Will this little extra offered by the company with its solution combining audio and video be enough to ensure success?
Source : Engadget
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