The most important English football championship, the Premier League, announces that it wants to put an end to the piracy of sports broadcasts. The institution is strengthening itself internally to drive out illegal sites.
Can the Premier League, the English football championship, and pirates who allow games to be viewed without paying find common ground? Do not get out of paper, this is not a subject of philosophy, but a question posed by a podcast soberly titled “The Pirates v The Premier League“, launched by 2 journalists. She got an indirect response through an article in the Financial Times. Let’s say that the discussion around a table is not for now.
Kevin Plumb, general counsel for the Premier League, sets the tone when talking about the pirates: “We don’t underestimate them. They are very sophisticated now. It’s always hard to find people online”. The evolution of the systems of piracy of sports broadcasts pushed the institution to adapt. Internally, the Premier League has set up a team of lawyers, investigators and content protection analysts responsible for find illegal sites, remove them and punish their owners.
Premier League bolsters team to track down sites illegally broadcasting matches
The recent exemplary sanction for the creators of a large pirate service in the United Kingdom is only a taste of what awaits those who would risk setting up a similar system. The Premier League wants track pirate services and their users everywhere. “We went from the bar to teenagers in their bedroom to families watching in their living room, and it then becomes a real priority for us”, specifies Kevin Plumb.
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This toughening of the Premier League’s anti-piracy policy comes as it prepares to auction the broadcasting rights of its sports competition. Last February, 3.9 million people in the UK were watching sport illegally, according to the country’s Intellectual Property Office. It’s hard to say if the show of force will have an impact. In Italy, the law supposed to put an end to the piracy of football matches has so far been useless.