Presidential: Konbini launches a campaign to encourage young people to vote

While more than half of 18-30 year olds do not currently plan to vote in the next presidential election according to an IFOP poll, Instagram and Konbini are teaming up to encourage this young generation to go to the polls.

To carry out their campaign, Konbini called on four influencers particularly followed by young people on the social network: they are Vargasss, Crazy Sally, Alexandre Gigow and Laura Pétard. Their accounts range from 540,000 to 1.4 million subscribers.

Mobilized influencers

Influencer Crazy Sally, 658,000 subscribers on Instagram, explained to us why it was important for her to play the game of this mobilization campaign: “Beyond being an influencer, I remain a citizen of the Republic and I remain passionate about geopolitics so it’s true that I was made aware of voting and its importance quite young. I have millions of people who follow me on my social networks so it’s important to raise awareness among those who follow me of the importance and the power of the right they have which is that of voting”.

For a month, Sally and the three other influencers will meet young people in the streets of Marseille, Dunkirk, Strasbourg and Montpellier. Small interviews take the form of a vox pop.

One video per week

The opportunity to remind young citizens of the importance of going to vote and to explain to them concretely how to register on the electoral lists. This is what we can already hear in the video of Vargasss, known for his little humorous pastilles on his daily life. On the account of influencers and on that of Konbini, followed by 2.3 million people, the videos are also available in stories and in Reels, Instagram’s short format for videos.

This operation entitled “It votes?” has already started, one video per week will be posted until February 26th.