Bad surprise: in addition to the addition of advertising, Amazon removes Dolby Vision And Dolby Atmos on its Prime Video streaming platform with the basic subscription.
Amazon hasn’t told us everything about the introduction of advertising on Prime Video. Users who do not subscribe to the offer allowing them to remove ads on the streaming platform are also cut off from certain audio and video technologies.
With advertising, without Dolby Vision neither Dolby Atmos
The separation of the Amazon Prime Video offering between with and without advertising has already taken place in the United States and the United Kingdom, and some users have noted an unpleasant surprise. As reported by Forbeswhich conducted tests to confirm the information, only subscribers who pay the extra to remove advertising now benefit from the Dolby Vision for the image (HDR) and Dolby Atmos for the sound.
Amazon had never communicated about this new limitation imposed on some of its users before being caught red-handed. Following the article by Forbesthe company acknowledged the facts and admitted that this is not a technical problem, but a deliberate change.
On the compatible content sheets, the notices Dolby Vision And Dolby Atmos still appear among subscribers to the ad-supported offer, but they are in reality deprived of it. Once a program has started playing, we notice that the logos representing these standards are not displayed.
An increase of €3 per month?
Amazon has already confirmed that advertising will arrive on the service in France in 2024. According to certain indiscretions, it is in April that the switch will take place. When this happens, Prime subscribers will have the choice between:
- Keep their current plan and watch Prime Video with advertising and without DOlby Vision neither Dolby Atmos ;
- Pay extra to maintain current experience.
The price of the supplement has not yet been announced. We can count on a price of €2.99 per month, since Americans and British must pay respectively $2.99 and £2.99 more monthly.
Source : Forbes
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See the offer Read the conclusion
- A catalog that is enriched month after month
- An SVOD platform and many other services
- A fairly complete back catalog
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