(AOF) – Prismaflex International returned to growth and positive operating profitability for the 2021-2022 financial year. The group share of net income showed a loss of 2.1 million euros against -1.63 million euros in pro forma, a year earlier. On the other hand, current operating income is positive at 0.13 million euros against -1.1 million euros in pro forma for the previous financial year.
The billboard manufacturer and large-format printer achieved annual revenue of 48.9 million euros, a growth of 29% compared to the 2020-2021 financial year. This recovery also made it possible to exceed the activity recorded during the 2018-2019 and 2019-2020 financial years on a like-for-like basis, by 12.9% and 10.9% respectively.
Prismaflex international aims to continue its growth and the improvement of its economic fundamentals in 2022-2023, despite an uncertain economic climate linked to the geopolitical conflict in Eastern Europe and inflation. The group is particularly keen to pass on the increase in material and transport costs to sales prices as far as possible and to control its delivery times in its two Divisions.
Prismaflex international started the year with a very good level of order book, which stood at 17.2 million euros at March 31, 2022 (vs. 11.5 million euros a year ago).
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Business services: road transport faced with a labor shortage
A report published by Dares (Direction de l’Animation de la recherche, des Etudes et des Statistiques) in October 2020 pointed out that truck drivers were among the thirty jobs with the highest pressure in France in 2019. This tension is not fallout and could even increase in the coming years. According to the OTRE (Organization of European Road Carriers), the needs could reach 100,000 jobs in the next five years. The phenomenon, which was lessened during successive confinements, reappeared with the resumption of activity. It is partly linked to a lack of image and unattractive remuneration. Unfortunately, the recent negotiations between the social partners to revalue the minima for the branch have not been successful.
Advertising: offensives in “retail media”
This segment of the advertising market consists, for e-merchants, in monetizing their online advertising space and their customer data. It enjoys strong growth. In recent months, Havas and Publicis have accelerated their positioning in this area. Thus Havas launched “Ad to Basket”, an entity dedicated to “retail media”. As for Publicis, it took over CitrusAd, an Australian adtech focused on “retail media” and mainly established in the United States, for more than 100 million dollars. This operation allows Publicis to refine its knowledge of retail sites, which lends credibility to its expertise with its clients. Finally, Criteo, the French group focused on online advertising launched in 2005, has also embarked on the consolidation of the segment by taking over an English firm for 380 million dollars.