Advertising groups have net billings of $ 3.7 billion, according to JPMorgan.
2021 was the year of the big transfer window for the advertising sector. From Chanel to Walmart, via Coca-Cola, Meta (Facebook), and T-Mobile, a large number of major advertisers had put their marketing budgets back into competition after a year put on hold by the Covid -19. This new “Mediapalooza” saw the biggest communication agencies in the world compete against each other: Omnicom, Publicis, Interpublic, Dentsu, WPP, Havas and MDC Partners. Between them, these rivals posted a net billing figure of $ 3.7 billion, which is the amount of their new budgets earned in 2021 minus those of their lost contracts, reveals the investment banking market study JPMorgan.
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By securing the purchase and media advice from manufacturer Stellantis for $ 1.1 billion, L’Oréal in China, Meta media or even that of the American distribution giant Walmart, Publicis stands out as the big winner of the sector. The French group has net invoicing …
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