(AOF) – Second largest increase in the flagship index of the Parisian market, Publicis (+1.44% to 102 euros) has increased by more than 20% since the start of the year. The communications giant has confirmed all of its financial objectives for 2024 after revealing, for the first quarter of 2024, an increase of 4.9% in its net income – the equivalent of turnover – to 3 .23 billion euros, exceeding the expectations of managers and analysts. It increased by 5.3% organically. Publicis confirms its ability to outperform after a very good year in 2023.
“It is our ability to offer products and services that others do not have that generates growth superior to the competition. We definitely stood out in 2023 and this momentum continues in the first quarter of 2024,” underlined Arthur Sadoun , CEO of the group.
Despite an uncertain macroeconomic context, the group is “confident in its ability to deliver all the 2024 objectives set in February, thanks to the strength of its unique model”.
In 2024, Publicis is targeting organic growth of between 4% and 5%. Organic growth can reach the high range of 5% assuming a faster resumption of digital transformation projects among our clients, as well as fewer reductions in traditional advertising spending,” specifies Publicis.
The company also reiterates its 2024 objectives for its financial ratios which will be maintained at the highest levels in the industry, with an operating margin rate of 18%, including an operating expense of 100 million euros dedicated to the management plan. investment in artificial intelligence, and free cash flow between 1.8 and 1.9 billion euros before changes in working capital requirements.
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