Tempted by a subscription to a digital magazine, a streaming platform or online fitness classes, but cooled by the prices? Spliiit has the answer. As in the restaurant, this start-up offers its customers to share the bill, or rather the price of the subscription, since many online services are offered in “family” format, with several possible screens.
The idea, ingenious when it was launched in the fall of 2019, turns out, an inflationary crisis later, to be right in the air. To subscribe smartly, simply register on the platform to find candidates for sharing a Netflix account, a video game or even an e-learning module (online learning ).
This “Subscription Blablacar” would, according to Guillaume Lochard, its co-founder, save “ up to 600 euros per year » to the users who are the most fond of digital services. Better still, far from reducing the income of the publishers of these same services, Spliiit would on the contrary make it possible to solve the demand, assures Mr. Lochard, supporting survey: without this solution, 37% of users “ would have given up their subscription”or would have used, for 29%, “to an illegal solution”.
In times of inflation, the argument of purchasing power, a time set aside in favor of eco-responsibility or “made in France”, has returned massively to the communication plans of companies and brands. It is even a very occupied niche now by neo-entrepreneurs and their digital solutions.
With his application called Willy anti-waste, Clément Méry displays the color as clearly as possible. “Up to 50% cheaper”even proclaims the banner affixed to the online site, which offers, at a reduced price, “everyday products” rather organic and of French origin which, otherwise, would have ended up in the trash due to an expiry date that is too close, damaged packaging or a change in packaging.
In the current context, the argument hits the mark: “We are doubling our turnover every two months”, assures Mr. Méry. The typical clientele of Willy anti-waste? Not the most modest, rather families sensitive to organic products and the origin of the products they consume, but hampered by “price barrier” in the usual distribution channels.
Fishing for the right promotional code
Failing to recover and sell products at discount prices, other entrepreneurs rely on the magic of the “promo code”, which allows them to obtain more or less substantial reductions when shopping online. Any consumer converted to e-commerce knows these little codes with evocative names, such as CHRISTMAS22 − or VALEN23 when Valentine’s Day is looming −, but also knows how volatile they are, emerging and disappearing according to digital marketing campaigns.
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