Amazon Web Services (AWS) and Clarity AI announced Monday that they are joining forces to power sustainable investing using cutting-edge technologies like generative AI and machine learning. The goal ? Redefine how businesses and consumers make investment decisions.
From the AWS re:Invent show in Las Vegas, where Clubic is present this week, Amazon Web Services announced the complete integration of Clarity AI, a company specializing in sustainable development, to its platform. Clarity AI will use generative AI, machine learning, and analytics from AWS to assess the sustainability and social impact of businesses around the world. Among its clients, we find BPN Paribas, Santander, or CACEIS, a subsidiary of Crédit Agricole.
The platform, which analyzes millions of data points, allows investors to track and optimize the impact of their portfolios, while helping consumers choose more environmentally friendly brands. This is an initiative that aims to integrate social and sustainable impact as a key variable in investment decisions. A contemporary challenge, one might say.
Transparency and prevention of greenwashing for more responsible investments, thanks to generative AI
Thanks to various tools like Amazon SageMaker, using generative AI, the tool that allows you to quickly create, train and deploy machine learning modes, Clarity AI will be able to analyze billions of parameters and data unstructured. These tools classify data points from financial reports, sustainability reports or research papers, to help identify companies influenced by specific events.
Investors, researchers and consumers will benefit from objective information for more sustainable investment and purchasing choices. Clarity AI’s platform today offers objective data on more than 70,000 companies, 420,000 investment funds and 400 local governments. Online sales companies are already integrating these analyzes to visualize the environmental performance of brands, to give the right users to buyers who are more sensitive to environmental issues. And the approach leverages ESG (environmental, social and governance) reporting frameworks to bridge the data validation gap.
Clarity AI uses generative AI models on AWS to discover new data points and prevent investors from turning to greenwashing companies, i.e. companies that use the ecological argument to misleadingly improve their image.
Security, a preferred argument
Here, AI extracts information from reports, identifies environmental issues and rates their importance. With the Amazon QuickSight tool, results are presented in an accessible way through interactive dashboards. Users can then understand the environmental and social impacts of companies at a glance.
Clarity AI also chose AWS for obvious security reasons. With services such as Amazon GuardDuty and AWS WAF, the platform is able to detect threats, protect against web exploits and ensure data security. Several certifications (ISO 27001 and SOC 2 Type II) attest to Clarity AI’s commitment to strict security and compliance standards.
Clarity AI plans to expand its use of AWS generative AI by leveraging services like Amazon Bedrock, the American giant’s response to ChatGPT and Google Bard. This expansion aims to strengthen inference capabilities and streamline model development, to deliver cutting-edge insights. The takeaway is that by collaborating with partners like Clarity AI, AWS is promoting the successful marriage of informed choices and security, paving the way for the expanded use of generative AI to transform customer experiences.
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