Quannah Chasinghorse
Indigenous model becomes Paul Mitchell’s new face
Quannah Chasinghorse
© J. Nacion / imago images
The fashion and beauty news of the day in the BRIGITTE ticker: Quannah Chasinghorse sets an important example with a new hair campaign.
Current fashion and beauty news in the BRIGITTE ticker:
February 6, 2023
Paul Mitchell wants to set an example with a new brand ambassador
Haircare company Paul Mitchell proudly presents new brand ambassador Quannah Chasinghorse – the brand’s first Indigenous model. In addition to being a model, Quannah is also a fourth-generation activist working for the Arctic National Wildlife Refuge to protect the land of her ancestors. As a teenager, she became politically strong, spoke out in favor of climate protection and drew attention to social injustice in the treatment of indigenous peoples. The collaboration with Paul Mitchell is not just a question of beauty, but an act of attitude: “Paul Mitchell stands for community, sustainability, diversity and inclusion. Our message should be effective, iconic and bold. For me, that means proudly mine To represent my origin, to protect my homeland, not to have to adapt, but to be able to show my culture and myself undisguised.”
The new collaboration is well received on Instagram. Heart emojis collect under the picture of Quannah and a user writes: “Super great selection. Finally someone who really deserves it.”
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