On the refurbished market, marketplaces have established themselves as essential partners for refurbishers due to the volume of transactions they generate. We necessarily think of BackMarket, Amazon, Cdiscount and the others. Problem, on these marketplaces, most customers do not know the origin of the products they buy. However, when choosing a refurbished product for ecological reasons (even if the number one criterion remains the price), opt for a second-hand phone collected in the United States and refurbished in China with parts ordered in India, before being shipped to France, does not make much sense.
More ethics in refurbished
This is the reason why Quelbonplan.fr insists on its offer of reconditioned products in a short supply chain. This market place announces the “rallying” of 18 French reconditioners and undertakes to campaign for 100% reconditioned electronics in France.
“In a booming second-hand market, many refurbishers are crushed by the practices of certain sales platforms. Pressures, remunerations and mediocre margins are often singled out… The lack of regulation of this still young market causes abuses that penalize informed purchases: uncertain origin of products, VAT fraud, among others. In response to this situation, which is creating a lack of consumer confidence in refurbished goods, Quel Bon Plan offers an alternative made in France and more virtuous”explains Quel Bon Plan, forgetting to add the issue of the private copying levy.
A level playing field
We therefore understand that beyond ethics, this marketplace also meets a need for refurbishers to compete on a more egalitarian platform, with shared rules of the game. They are brought together by the desire to offer a circular economy that makes sense, employs in France and ensures a direct customer relationship. For French reconditioners, this is a godsend for highlighting the know-how of their workshops and promoting industrial processes that they present as demanding.
Quel Bon Plan ensures that it only opens its doors to refurbishers who meet a certain number of criteria. All of them, for example, have an establishment registered in France, store their products on national territory, comply with precise specifications concerning the quality of the products offered and operate an after-sales service from France.
“As a French refurbisher, it was obvious to want to be part of the QBP project. We find through the marketplace our values and commitments to defend employment in France and fight against the overexploitation of resources”comments Rémy Di Gennaro, CEO of MobileCase. “The success of refurbished products has brought out many players who are not always very virtuous to the detriment of the consumer and the public authorities. […] Quel Bon Plan brings together the trusted actors of the French refurbished market”adds Jean-Lionel Laccoureye, CEO of Bak2Life.