Amazon has announced a new Alexa feature that will be used to advertise products. For example, if users ask about a product feature, they will in future receive answers provided by the manufacturer. There are also references to suitable articles on Amazon.
Languages:German English
release:06/23/2015
Advertising on Alexa: Answers directly from brands
Amazon has unveiled its new Alexa feature, Customers Ask Alexa, but hasn’t rolled it out yet. In the future, Alexa should partially respond with content provided by brands. If you have specific questions about a product, the answers will no longer come from the web, as was previously the case, but directly from the manufacturer (source: Amazon).
Brands can also add clues to the answers, according to Amazon. The group leads “Links to your Amazon store” as an example. For customers, the path from the first question about a product to the sales platform is not far. Amazon states that brands’ responses should be pre-screened for quality and usefulness. Initially, the function will only be available to selected partners.
In the announcement, Amazon does not address whether Alexa will also be available in the future Responses from Amazon as manufacturer many products will deliver. It also remains unclear how the group wants to prioritize several Alexa responses provided by manufacturers for a product.
You can see tips and tricks for dealing with Alexa in the video:
Amazon Alexa: Manufacturer answers from October
From October, the first manufacturers in the USA will be invited by Amazon to participate in the program. In the coming year, “all brands in question” will then be given the opportunity to provide manufacturer answers for Alexa. To do this, they must be part of the Amazon Brand Registry. Alexa users should get the answers for the first time at the end of 2022 received, the introduction of Echo Smart Speakers is planned for mid-2023.