Rally and Dakar after Formula 1 and Endurance, Luca De Meo sees (very) big for the Alpine brand


DECRYPTION – The managing director of Renault has confirmed that the premium brand of the group has the ambition to play on all fronts in terms of motorsport. A hell of a challenge.

Appetite comes with eating it seems. That of Alpine, a brand of the Renault group, obviously has no limits in terms of motor racing. After Formula 1 (the Renault team took the name Alpine in 2021) and Endurance (24 Hours of Le Mans) where it shines associated with the Signatech team, the manufacturer atATcapital wants to explore major new disciplines: the World Rally Championship and rally-raid with the Dakar.

Luca de Meo, successor to Carlos Ghosn and managing director of Renault, owner of the Alpine brand, confirmed, a few days after good results confirming the group’s recovery (a net result of 967 million euros in 2021 after two years in red) this information Monday evening, on the occasion of the presentation of the A522, the single-seater entrusted to Fernando Alonso and Esteban Ocon in the Formula 1 World Championship.

We want to make Alpine a catalyst and be a player in all important categories…

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