INFO LE FIGARO – Released in 2020, the government application is installed on nearly 50 million devices.
Disliked in its early days, the TousAntiCovid application has established itself in French smartphones. “Today, there are a little less than 50 million phones or connected watches that have TousAntiCovid”, Secretary of State for Digital Cédric O.
French publishers of mobile games, such as Voodoo, Ketchapp or Gameloft, are international download champions. But if we narrow the focus on France, TousAntiCovid is the most downloaded application of 2021, indicates to the Figaro the SensorTower company. The government app outperforms WhatsApp messaging and the Chinese social network TikTok.
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Initially dedicated to the maligned “contact tracing”, TousAntiCovid has evolved like a Swiss army knife to gain the favor of the French. The addition of travel certificates for confinements and curfews allowed it to reach 20 million installations in June 2021. But it was the introduction of the health pass that made the service take off. The French can save their vaccination or PCR and antigen test certificates on their application, while TousAntiCovid Verified allows professionals to scan the certificates to ensure their authenticity.
Essential for getting vaccinated
According to the latest data from Médiamétrie, TousAntiCovid was used in November by 32 million French people. This ranks it in seventh place for the most popular digital services, behind the American titans Google (51 million), YouTube, Facebook, Amazon, WhatsApp and Instagram. (32 million).
SensorTower’s ranking also shows Doctolib’s strong breakthrough. Having become essential for booking your vaccination or PCR test appointment in the laboratory, it ranks fourth most downloaded application in France in 2021, ahead of Instagram, Messenger and Facebook. According to Médiamétrie, the application and the Doctolib site were visited by 25 million French people in November. It is as much as Le Figaro or Snapchat.
The rest of the SensorTower ranking illustrates the new habits of the French since the pandemic
The rest of the SensorTower ranking illustrates the new habits of the French since the pandemic. Home meal delivery (Uber Eats, 8e), video streaming services (Netflix, 9e, Amazon Prime Video, 12e), videoconferences (Zoom, 17e)… We also note the solid position of Chinese champions of e-commerce at very low prices SHEIN (10e) and AliExpress (16e).
Surprise with the 18e instead of the WeWard application. This service encourages walking by giving tokens based on the kilometers covered on foot. These are redeemable for cash or coupons. What can compensate for the 20e instead of the McDonald’s application, which makes it possible to order by click and collect or by home delivery while accumulating loyalty points.