(AOF) – The glass bottle is infinitely reusable. It is on the basis of this premise that the Rémy Cointreau Group has been working for several years on the development of its “One Bottle for Eternity” project, aimed at increasing the circularity of its bottles and thus significantly reducing the emissions associated with glass production. The Group announces the launch of 3 pilots led by its Houses, in order to explore different formats of circularity.
The first relates to Maison Mount Gay, which is testing a deposit system in Barbados, its island of origin and place of production. Empty bottles are thus collected, cleaned and refilled. The House hopes to be able to reuse 30% to 40% of the bottles sold locally, with an estimated CO2 saving of 60% per bottle.
The second concerns the Maisons Cointreau and Mount Gay, which have announced a partnership with ecoSPIRITS in the United Kingdom, in order to promote greater circularity in on-trade. 4.5 liter ecoTOTES will be deployed in a selection of London bars, restaurants and hotels, then collected, cleaned and refilled locally.
This pilot program targets a 30-50% reduction in backroom storage and a 95% reduction in daily glass and cardboard waste at participating locations in the project. Through this launch, Cointreau becomes the first international liqueur to partner with ecoSPIRITS, and Rémy Cointreau, the first partner Group in the United Kingdom.
The third concerns the Louis XIII brand, which continues its quest for “Sustainable Exception”, at the heart of the values dear to the Maison Rémy Martin. Louis XIII The Infinity Wheel now offers the possibility of refilling its decanter an unlimited number of times in Louis XIII boutiques. The ceremony is personalized and the life of the decanter is extended to infinity.