In 2017, the “powder of perlimimpim”, an expression used by Emmanuel Macron had caused a lot of ink to flow on social networks. An accounting term, “Finito” should quickly enter everyday language and school lessons.
Founder of Covidtracker and Vitemadose, which the French used so often during the health crisis, and Data Scientist by profession, Guillaume Rozier immediately had the idea of using Google Trends to “test” the popularity of the most surprising words. used during this debate between the two rounds. And unsurprisingly, Internet viewers quickly searched for the references of the words “ripoliner” and “finito”. Emmanuel Macron first spoke of “Ripolining the facade”, a reference to a French paint brand, Ripolin, whose advertising posters from the beginning of the 20th century marked the history of advertising. The verb Ripoliner has even entered the Larousse dictionary with, for definition, in the figurative sense of “to give something the often misleading appearance of new”. He then used a surprising “Finito”, a term used in accounting and which means the final state, the closing of an account, perhaps a reference to his past as a banker.
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The president-candidate then paid tribute to the famous magician Gérard Majax who had enjoyed great success on television in the 1970s. He had also demystified the alleged Israeli telepath Uri Geller on television by redoing his tricks. Finally, accused by Emmanuel Macron of being “climate-skeptical”, Marine Le Pen replied that he was a “climate-hypocrite”. Perhaps a reference to the adjective of “Eco-hypocrite” with which American actor Leonardo DiCaprio was given the release of the ecological film “Don’t Look Up” while he was taking his vacation on a luxury yacht.
Emmanuel Macron to Marine Le Pen: “You depend on Russian power and Mr. Putin”