Samsung was considering replacing the default search engine on its smartphones from Google to Bing. But according to recent reports, the company has abandoned this idea and decided to keep Google as the default search engine for its smartphones.
If Samsung, the world’s largest smartphone maker, had chosen Bing as the default search engine for its devices rather than Google, it would have been an unprecedented win for Microsoft’s search engine, and a huge loss for Google.
Since its launch, Bing has struggled to establish itself in the search engine race. In 2022, Google’s dominance in the search engine market accounted for 96% of mobile users, while Bing held just 1%.
The change would have only affected the default navigation app for Samsung smartphones.
The change would have only affected the default navigation app for Samsung smartphones. The company didn’t worry at first whether it would affect users much as most of them don’t prefer the default browser and opt for Google Chrome which is also pre-installed in Samsung smartphones.
Google, an Alphabet-owned company, is struggling to keep up with the artificial intelligence revolution that has exploded with the launch of generative AI tools in recent months. While OpenAI’s chatbot, ChatGPT, dominates the generative AI craze, other big players, like Microsoft and Google, are scrambling to compete.
Microsoft invested heavily in OpenAI a few months ago, with the goal of incorporating GPT-4, OpenAI’s latest language model, into Bing and other tools. Since then, Bing has acquired generative AI capabilities, powered by the largest of LLMs, in combination with internet access.
This gave Bing a new boost as a search engine, especially since Bard, Google’s AI chatbot, hasn’t been up to the job until then.
Source: “ZDNet.com”