After a historic year for Apple, Samsung is making a strong comeback by regaining leadership of the smartphone market. Thanks to its latest Galaxy S24 series, the South Korean giant is redefining the rules of the game and promising closer competition than ever.
At the beginning of the year, Apple had made headlines by overtaking Samsung for the first time in 13 years to establish itself as the new smartphone market leader. Although significant, this victory was only short duration. According to a recent report, the Korean giant has managed to regain its dominant position, largely thanks to the success of the Galaxy S24.
In February, Samsung sold 19.69 million smartphones. As a result, the company captured 20% of the global market. For its part, Apple ends up with 17.41 million units sold, which represents 18% of the market. This performance by the South Korean giant is particularly notable in the United States and Europe, where the brand’s new models have been very well received.
Samsung takes over: the South Korean giant once again dominates the smartphone market
In EuropeSamsung has maintained its leading position and has 34% of the market. But it is to UNITED STATES that the Korean giant has made its biggest leap forward by going from 20% to 36% of market share from January. Apple, for its part, saw its share reduced from 64% to 48%.
This twist reminds us the importance of innovation and rapid adaptation to user preferences. Samsung, aware of the narrowing gap with Apple last year, has redoubled its efforts with the S24 series and its S24 Ultra which received many positive reviews.
Additionally, Samsung is planning a major event in July for the launch of its new models foldable such as Z Fold 6. This leads us to believe that the manufacturer will get even further ahead of the market. It remains to be seen how Apple will respond to this comeback of the South Korean giant, with the launch of its new iPhones for the end of the year.
The dynamic between these two titans therefore continues to shaping the future of smartphones. This fight promises innovations and advances that will benefit users around the world.
Source: koreatimes