Behind each campaign clip of the twelve candidates for the presidential election, there is an achievement imagined according to a well-crafted communication strategy.
If the above video is not showing, click here to launch.
Since March 28, candidate campaign clips have replaced the soap opera such a big sun on France 2. Broadcast on the public service until the first round, traditionally these spots are important communication tools, allowing candidates to show who they are and what they stand for in this election where personality counts a lot. For the 2022 vintage, the styles are quite disparate, but each video clearly reflects the communication strategy of the candidates.
To show his “artisanal” side, Jean Lassalle has thus become the first candidate to film himself in a selfie for his clip, even if it means leaving a small failure at the end of the video. Yannick Jadot wants ecology to be perceived as beautiful and desirable: for this he releases slick images and magnificent music… Journalist at the news department of Release, Marceau Taburet deciphers these clips which must convince the undecided. The order of appearance on the air was determined by drawing lots by Arcom (ex-CSA) and if our video gives you the impression that each candidate did not have the same budget, know that to apply a total equality between the twelve candidates, France Télévisions ensured the production with identical means.