(Boursier.com) — Showroomprivé is one of the first 12 partners in the new Unlimitail joint venture, launched by the Carrefour group and Publicis on June 15 at the Viva Technology trade show in Paris. By integrating Unlimitail, SRP Media, the group’s e-retail media agency, has acquired the automated ad serving solution, Citrus AD.
With this partnership, the ambition of SRP Media, which has doubled its turnover in 3 years, is to continue its strong growth in this activity and to become one of the key players in retail media and digital advertising.
By integrating this joint venture, SRP Media acquires Citrus Ad technology, an automated ad serving solution that enables brands to optimize their offers and sales through better knowledge of the purchasing behavior of end customers, almost in real time. This solution aims to increase the volume and diversity of data collected, by following the entire consumer buying process.
From July 2023, SRP Media’s 500 partner brands and Marketplace sellers will be able to benefit from this technology.
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