According to Counterpoint Research, global smartphone sales continue to decline from month to month. The observation is valid for all the companies, with the exception of one.
Counterpoint Research published a report on global smartphone sales, and the findings are grim: mobile phones are selling poorly. The market has already been on a downward spiral for eight quarters. In the second quarter of 2023, therefore, smartphone sales were down 1% month-on-month, 5% quarter-on-quarter, and 8% year-over-year. In a steadily declining global market, only Latin America, Japan and China experienced positive growth. Conversely, sales in Western countries, the United States and Japan continue to decline.
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If the second trimester 2023 was bad for all manufacturers without exception, some are doing better than others, even finding ways to gain market share. Thus, Samsung remains at the top of the podium thanks to the Galaxy A, its mid-range smartphones, with 22% market share. Apple remains the second largest seller in the world and has a 17% market share.
Only premium smartphones are selling better and better
For Chinese brands, on the other hand, nothing is going well. Whether Xiaomi remains on the third step of the podium, its sales have seen a drastic drop in its own country, China, but also in its second largest market, India. For Counterpoint, “the global smartphone market is well past its rapid growth phase, with longer consumer replacement cycles […] and the emergence of a more mature refurbishment market for smartphones, particularly for the entry to mid-range segmentwhich represents the largest volume.
In this economic slump, the premium smartphone segment is the only one to experience growth, despite a low sales volume. This trend benefits Applethanks to “mature consumers who are willing to pay more for a superior experience”.
Source: Counterpoint Research