Snapchat: Creative users can win big prize money

A new platform within Snapchat is intended to provide users with creative content and reward the efforts of creators.

The messaging service Snapchat is launching the new Spotlight platform within its app. With this, users should be able to present their created content to the entire community even more easily. And creativity is rewarded: The most entertaining and best snaps receive prize money. In this way, Snapchat would like to give out more than one million US dollars to users every day and at least until the end of the current year.

So you can participate

The content on Spotlight is moderated, broken down by age group and public comments are not allowed. Submitted snaps must of course comply with the guidelines of the service. Anyone wishing to participate must be at least 16 years old and, if necessary, obtain the consent of their legal guardian. Users simply need to select "Spotlight" on the "Send To" screen to participate with their Snap.

Spotlight starts in eleven countries – in addition to Germany, in the USA, Australia, Canada, New Zealand, Great Britain, Ireland, France, Norway, Sweden and Denmark. Other countries are to follow shortly. According to the company, more than four billion snaps are created every day.