It’s not just in the cinema that Greta Gerwig’s film is a hit: an increase in searches for the first names Barbie and Ken has been observed among future parents in recent weeks.
This is also how we recognize a phenomenon: when its success goes beyond cinemas and television screens. With more than a billion dollars in revenue worldwide since its release, Barbie therefore enters this box and even goes so far as to inspire… future parents.
According to TMZwhich is based on data from Babynames.comthe month of July 2023 was marked by a sharp increase in searches around the first names Barbie and Ken: +300% for her, +200% for him.
It’s not the first time that pop culture has inspired such inspiration, as the many girls called Khaleesi can prove when the Game of Thrones craze was in full swing (although many parents may have regretted when they discovered the season). 8).
Not even that Barbie causes this effect. During the 1960s, between seventy and one hundred babies were given the first name of the doll born in 1959. Greta Gerwig’s film therefore risks causing a new wave in the months to come.
And these future children will be able to consider themselves lucky that the summer box was not Elementary from Pixar, otherwise they risked being called Flam or Flack.