The world number 1 in audio streaming has just crossed a symbolic user bar!
The Swedish giant must face more and more determined competitors in its sector, with in particular the imminent arrival of podcasts within YouTube Music. This does not prevent its number of listeners from always growing, and even from passing an unprecedented milestone.
Five, hundred, million!
Like many large Internet companies, Spotify has made the choice to lay off employees recently. The fault in particular of too great a gluttony for its program of podcasts, which led it to spend too high sums.
However, the model of the company founded by Daniel Ek, if it was slightly expensive, continued to attract people. To the point of today reaching 500 million monthly active listeners. This figure was delivered by the group’s management when several new features were announced on the application interface (which has already seen its like button change shape).
A profitable platform for artists
In Stockholm, we can congratulate ourselves on these figures which place the company ahead of monsters such as Apple Music. It can also be noted that the growth in the number of users has been particularly rapid, since at the end of the third quarter of 2022, Spotify had 456 million active listeners worldwide. When it comes to subscriptions, that figure should be at least halved, with the audio streaming service having a total of 205 million subscribers.
The good news does not only fall on the side of the platform. Spotify has indeed also revealed that the number of artists who could generate interesting income thanks to its services had increased over time. Thus, over the last five years, the number of people who have been able to receive royalties exceeding 1 million dollars has doubled. The same goes for the number of people earning at least $10,000 on Spotify, which has doubled. Win-win?
See the offer
9
- Many subscription offers according to everyone’s needs
- Lifesaving content personalization
- An effective interface and ergonomics
Despite a few minor flaws (including sound quality that is about to be improved to better meet new market standards), Spotify remains a reference in the field of music streaming. With over 200 million regular users worldwide, it is quite simply the most popular service today. Thanks to a total customization of its service, numerous options for subscribing (or the possibility of enjoying it for free), a simple and efficient interface, Spotify is undoubtedly here to last and still impose itself for many years to come. as a leader.
Despite a few minor flaws (including sound quality that is about to be improved to better meet new market standards), Spotify remains a reference in the field of music streaming. With over 200 million regular users worldwide, it is quite simply the most popular service today. Thanks to a total customization of its service, numerous options for subscribing (or the possibility of enjoying it for free), a simple and efficient interface, Spotify is undoubtedly here to last and still impose itself for many years to come. as a leader.
Source : Reuters
4