Inflation comes at the worst time for traders, weakened by a continuous drop in footfall.
Will town centers and shopping centers have as many shops tomorrow? Nothing is less sure. The health crisis has accelerated the transformation of the sector, and made many players face the need to rethink their economic model. This is often based on stores alone. The ace. Footfall in stores has plunged over the past two years. The sector is concerned about a “demarketing” from France.
“Eleven months out of twelve last year, store traffic was very much lower than in 2019, deplores Emmanuel Le Roch, the general delegate of Procos, a federation representing more than 300 brands. The drop varies between 10% and 30% depending on the month. The start of 2021 was a little more favorable to out-of-town businesses, but this advantage faded in the spring.
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The health crisis largely explains this drop in attendance. Shopping centers were closed from February to mid-May. The application of the sanitary pass then put off a…
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