Streaming: Users pay more attention to sustainability

Streaming
Users pay more attention to sustainability

In the corona pandemic, streaming content such as music, series and films is booming. That proves a new one Civey survey for the energy provider Eon among around 30,000 Germans. This also shows that many people would prefer sustainable providers.

Almost everyone streams with the younger ones

At least once a week, 54.9 percent of citizens stream online content. Families with children (70 percent) rely more than average on the services of Netflix, Spotify, Apple TV +, Disney +, Deezer, Amazon Prime Video and comparable providers. Younger target groups in particular tune in more often: for 18 to 29 year olds it is a good eight out of ten users, for 50 to 64 year olds it is still 49.4 percent. For everyone aged 65 and over, 31.1 percent said they consume online content at least once a week.

Video content is particularly popular: 70.6 percent of those surveyed said they stream series or films, 49.5 percent rely on music, 22.4 percent on podcasts and 11.2 percent on games. In a comparison of the federal states, streaming is most widespread in Hamburg (63.3 percent), Berlin (58.2 percent) and Bremen (57.1 percent). The lowest streaming shares are in Saxony-Anhalt (49.6 percent) and Thuringia (46.5 percent). According to the survey, streaming is usually more frequent in more densely populated regions.

Many users would prefer climate-neutral providers

But how much do users pay attention to sustainability? When asked whether users would prefer such providers that rely exclusively on renewable energies, 44.4 percent of 7,500 streaming users surveyed answered “yes”. That would also be urgently needed, because streaming platforms and video conference providers need large amounts of power in order to be able to provide their services.

This is another reason why more and more providers have put sustainability on their agenda. Netflix, for example recently announcedaim to achieve net zero greenhouse gas emissions by the end of 2022. Among other things, they want to reduce internal emissions and finance projects such as the preservation of forests. The tech giant Apple committed to this in the summer of 2020to make its entire supply chain and the life cycle of its products climate-neutral by 2030. The global corporate activities of Apple, which also offers streaming services such as Apple TV + and Apple Music, were, according to their own statements, climate-neutral even then. Services such as Siri, the voice assistant, rely entirely on renewable electricity.

The Internet giant Amazon, which offers Amazon Prime Music and Amazon Prime Video, among others, has committed itself to reducing emissions. The company aims to be CO2 neutral by 2040 – and demands with the action “The Climate Pledge” also encourage others to do so. The goal includes, among other things, to rely entirely on renewable energies. Google, including the parent company of the video platform YouTube, says yes CO2-neutral since 2007 and completely CO2-free by 2030 wanting to be. Since 2017, electricity consumption has been completely covered by renewable energies.

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