Netflix is facing backlash from users mass canceling their subscriptions following the ban on password sharing, but doesn’t seem to be too worried.
On May 23, Netflix made an important decision by banning the sharing of passwords worldwide. This decision was obviously not well received by users, which led to a wave of cancellations and complaints on social networks. The #CancelNetflix hashtag quickly rose to the list of most popular words, with users sharing screenshots of their cancellation confirmations and expressing their frustration in the face of this change.
Many users took the opportunity to criticize the quality of Netflix content and the cancellation of original series, while encouraging others to unsubscribe. Its competitor, Prime Video has even joined the movement, taking advantage of this perfect opportunity to promote its own platform.
Read also – Netflix: our strange experience with the end of account sharing and what it means for users
Subscription cancellations don’t worry Netflix
Within hours of Netflix’s announcement, search engines have seen a meteoric rise in searches for “cancel Netflix,” though that doesn’t necessarily translate into actual cancellations.
Netflix had obviously anticipated the anger of its subscribers because of the ban on account sharing, but doesn’t seem to care. The streaming giant expects long-term revenue growthas households activate their personal accounts and additional member accounts are added.
Netflix has not publicly commented on the number of subscribers lost. following the rule change, but we’ll know more when the company’s next results are released.
Even if thousands of subscribers cancel their subscription, many are also willing to pay extra to continue enjoying their favorite shows. As Netflix noticed in the Canadian market, where the end of account sharing was announced a few months ago, the number of subscribers to the platform is now higher than before the implementation of the new policy. The dissatisfaction expressed on social networks therefore ultimately represents, as is often the case, only a tiny part of the audience of the American giant, and is not representative of the general trend observed.