Presented during Apple’s WWDC 2023, the Vision Pro marks Apple’s first entry into a new market since the Apple Watch in 2015. Apple is thinking very big for its mixed reality technology, which it considers to be the successor of the smartphone. For now, however, the price of the Vision Pro, set at $3,500, could slow down its deployment. The apple brand is, however, considering extending its use.
Several sectors envisaged
In a video sent to their employees, executives Mike Rockwell and Alan Dye discussed product development and potential growth areas for the still-nascent technology. Rockwell, for example, cited health, learning and education as key areas. “ Often, surgeons find it difficult to look at screens during procedures, where information is scattered “, he argued.
Aeronautics is also considered a promising sector for mixed reality. For example, aircraft technicians or mechanics could use it to benefit from “ high-quality training in a way they’ve never been able to experience before “, continued the executive.
Apple commissioned two of its employees, Dave Scott and Yaniv Gur, to find new professional uses for the Vision Pro.
Apple believes in it
Even before its release, criticism has already emerged against the headset, which would be too heavy for long-term use. In addition, the refusals of YouTube, Spotify and Netflix not to offer a dedicated application could represent a brake on its popularity.
Despite these few headwinds, Apple is convinced that its technology will convince the skeptics. “ We have strived to make a product that is a tool and not a toy. To design a product for high-end productivity or entertainment, the displays need to be exceptional. So we invested heavily in creating a new high-resolution display system without compromise “, Mike Rockwell reminded his employees.
See you on February 2 to find out what it really is. The headset will initially only be available in the United States.
What is the best VR headset? Virtual reality is always a delicate subject to understand and technical developments can change things very quickly. Between “classic” virtual reality headsets, standalone models, those intended for smartphones and mixed reality products, it is sometimes difficult to navigate… and choose. Find our selection of the best models of the moment.
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Source : Bloomberg
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