Only subscription with advertising stable
Netflix increases prices in Germany
April 13, 2024, 1:29 a.m
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Since last year, Netflix has been cracking down on password free riders. The number of users initially collapsed, but is now increasing again. This gives the company the necessary self-confidence to increase prices. Now it’s Germany’s turn.
Netflix increases prices in Germany. The most expensive “Premium” subscription with 4K picture quality and 3D sound now costs 19.99 euros instead of 17.99 euros, according to information on the Netflix website for Germany. For the “standard” subscription with a full HD image and fewer devices that can be used at the same time, the price increases from 12.99 to 13.99 euros. On the other hand, the subscription with advertising costs 4.99 euros per month.
Netflix has been cracking down on sharing passwords across a household since last year, while also introducing a cheaper subscription with ads. The users remained loyal to the service: Netflix reported increasing customer numbers after an initial backlash after the action against account free riders began. This also gives the streaming market leader the confidence to increase prices.
“High investments necessary”
In recent months, subscriptions have gradually become more expensive in various countries. In the home market of the USA, the premium subscription now costs $22.99. Netflix points out, among other things, that an attractive range of programs requires high investments.
For the “Basic” subscription, which was already only available to existing customers but could no longer be rebooked, you now have to pay 9.99 euros instead of the previous 7.99 euros. The website “Moviepilot” first reported on the price increase on Friday.
With its rapid growth, Netflix is becoming more and more of a threat to traditional television channels. The streaming market leader says it gained 13 million customers in the fourth quarter of 2023 and is now watched in 260.3 million households worldwide. For the whole of last year, a profit of $5.4 billion remained in Netflix’s coffers. This is a stark contrast to the business of many other streaming services, which are often in the red.