Tag: CDO
Game, set and CDO for the French Tennis Federation
The use of data in sport, and in particular high-level sport, is no longer new. In cycling, data relating to athletes’ performances is carefully kept by the teams. In rugby,…
From JCDecaux to TF1: François-Xavier Pierrel CDO of the new Data AdTech division
TF1 is determined to strengthen its expertise in data exploitation, particularly for its advertising activities. Data and advertising, François-Xavier Pierrel masters both worlds perfectly. Before October 16, and for 5…