Tag: Marc Lichte
Luminaries at work – China’s new car design style has German roots
An Audi advertisement greets visitors at the luggage carousel at Beijing Airport: the A8 “Horch” is advertised. The luxury sedan with the highest equipment only bears the historical name in…
Grandsphere & Co – Audi’s future: what’s left of the studies
That came suddenly: Audi boss Markus Duesmann has to go and will be replaced by Volkswagen chief strategist Gernot Döllner. Duesmann leaves the plan for a flood of innovations from…
Cars that inspire – classics & premieres: Meeting of the design giants
Motor shows have found it particularly difficult to hold their own in public opinion in recent years. Even the IAA (since 2022 at home in Munich) now exhibits more bicycles…