Tag: Watchmaking
In watchmaking, coffee time has come
IThere was a time when, for once, the wristwatch was above all a women’s affair. The first of its kind was in fact offered to Queen Elizabeth I by the…
ID Genève wants to build a circular luxury brand in watchmaking
Recycled stainless steel parts in front of photos of Circular model wristwatches from the Swiss start-up ID Geneve, on December 4, 2023 in Geneva (AFP/Fabrice COFFRINI) Vegetable leathers, steel melted…
In Besançon, silicon wants to revive French watchmaking
A SilMach employee works on a watch with a silicon core, October 6, 2023 in Besançon (AFP/ARNAUD FINISTRE) A tiny motor, which consumes less energy and ignores magnetic fields: a…
Watchmaking – The Patek Philippe strategy
Reserved for subscribers Limited production, introduction of more expensive and more complex watches, investments in the production tool… The brand is perpetuated, in its own way. Through Constance Assor From…