ASUS is preparing a very original promotional operation that you can discover this weekend if you hang out in the streets of the capital.
What if we told you that the manufacturer ASUS was going to exhibit the smallest cinema in the world? On Saturday September 9 and Sunday September 10, a special truck will be installed in front of several Boulanger stores in Paris. Inside, there will be a miniature cinema area and a few brand products, not forgetting, of course, a good portion of popcorn and a few gifts.
A cinema experience in a truck, in the heart of Paris
ASUS will circulate two trucks in front of several Parisian Boulanger stores: Beaugrenelle, Montparnasse, Opéra and Passy. Within these ephemeral spaces will be projected films from a Zenbook 14 OLED laptop, which we tested on Clubic last year and which offers excellent image quality.
The compartment was well laid out. You will find two special armchairs and a small catering stand there, to push the immersion to the maximum. However, please note: the cinema area is only accessible by competition. On its Instagram, X.com (ex-Twitter) and TikTok networks, ASUS France is currently winning several places, with a bonus bonus. The lucky winners (the draw will take place on Wednesday September 6) will indeed have the privilege of choosing the films screened.
ASUS takes care of its communication
But that’s not all, because inside the truck, a second space, independent and open to the public, will be devoted to an ASUS PC showroom. On the menu in particular, you will therefore find the Zenbook 14 OLED, the featherweight Zenbook S13 OLED, the Zenbook Pro 14 Duo with its dual screen, and the Vivobook S16.
The passage within the showroom could be worth it, since ASUS tells us that a hundred coupons worth 100 euros should be distributed, to be used on PCs of the brand obviously for a purchase made on the day even.
In any case, this is an original promotional concept from the Taiwanese computer giant, which may inspire some of its competitors.
Source: ASUS
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