(AOF) – Targetspot has announced a partnership with Grupo Godó. “This agreement with one of the largest publishers in Spain provides the Company with extensive targeting capabilities in the Iberian Peninsula for new audiences, particularly millennials,” explains the digital audio monetization specialist. Grupo Godó owns several media including the newspapers La Vanguardia and Mundo Deportivo, as well as Rac1, the fourth commercial radio station in Spain. Rac1 is a real benchmark for millennials in Catalonia, where the station has a 39.3% market share.
Very present on the web, Rac1 has the highest online listening rate in the country every month (20% of listeners) and has accumulated 7 million downloads.
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French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.