Ten times on the podium – federal advertising prize firmly in Salzburg hands

“At this year’s AUSTRIACUS, Salzburg’s agencies once again proved that Salzburg is probably the most important creative hotspot in Austria alongside Vienna. It’s impressive that the Salzburg creatives have won so many prizes and have been awarded this seal of quality for the highest quality,” said Clemens Jager, head of the advertising and market communication specialist group at the WKS. Ten jurors selected the best projects from the 183 projects nominated by the specialist groups from the federal states and the specialist association. The following evaluation criteria applied: creativity, strategy, quality of implementation, statement to the point, message and addressing the target group.

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