Tesla has just lowered the prices of its Tesla Model 3 in France, 3000 euros for the Propulsion version and 2000 euros for the Long Autonomy in all-wheel drive.
Tesla has lowered the price of its Model 3 in France, positioning the Propulsion version at 39,990 euros and the Long Autonomy in all-wheel drive at 48,900 euros.
| Model | Price Before Discount | Reduction | Price After Reduction |
|---|---|---|---|
| Tesla Model 3 Powertrain | €42,990 | €3,000 | €39,990 |
| Tesla Model 3 Long Range | €50,900 | €2,000 | €48,900 |
This price movement, which took place this Sunday April 21, seems to be an attempt to align with market expectations, with recent restrictions linked to the ecological bonus. Unlike the Model Y, manufactured in Europe and therefore eligible for tax advantages, the Model 3 suffers from its Chinese production, making it ineligible for this aid.
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Prices adjusted, but questions remain
Although the drop of €3,000 for the Propulsion version and €2,000 for the Long Autonomy may seem significant, it still places the Model 3 in a price bracket higher than that of 2023, but now lower than that of its counterpart SUV, the Model Y (40,990 euros with the ecological bonus included, and now the new Long Autonomy Propulsion version at 42,990 euros). This situation raises questions about Tesla’s strategy, in particular its ability to stimulate sales of the Model 3 without aid.
A strategy to boost sales
The initiative to reduce the price of the Model 3 could be seen as a direct response to the model’s exclusion from the ecological bonus system, but it also questions Tesla’s approach to ever-increasing competition as well as the decline in sales for the first quarter of 2024. Tesla did not meet its targeted sales targets, and subsequently made the decision to lay off 10% of its staff.
Another factor to consider in this price drop is the wait for the return of the Model 3 Performances, also known as the Model 3 Ludicrous. For several weeks, rumors have been rife regarding the return of this high-end version of the Model 3. It is possible that Tesla has decided to lower the price of other versions of the Model 3 to prepare the ground and make the whole of the range more attractive to consumers. However, this strategy above all raises the question of whether it will be sufficient to maintain the attractiveness of the Model 3 in the face of potentially more affordable or better subsidized options.
Where to buy
Tesla Model 3 (2024) at the best price?
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