Tesla is resuming its sponsorship program to boost sales that many observers believe are slowing down.
If Tesla is indeed a reference brand in terms of electric cars, this no longer translates into sales figures. There are various reasons for this, the end of subsidies for the purchase of electric vehicles in the United States being one of them. The continuous increase in the company’s rates as well as the end of the “gifts” to sponsorships offered until 2021 are also factors to be taken into account in the growing disinterest that the company is experiencing. Moreover, competition, from Volkswagen in particular, is ever fiercer, with products with increasingly attractive designs such as the Volkswagen ID.3, and at aggressive prices, as illustrated by the future ID. 1, an electric city car for less than €20,000.
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Tesla’s announcement of the resumption of the referral program in Europe could convince all hesitant customers. The company details the new program operation “As an owner, every time you bring a new friend or family member into the Tesla community, you and that person both earn credits ; you earn referral credits (2000) and that person earns shopping credits (100)”.
Tesla launches new referral program to boost sales
The Tesla site specifies that “all your credits have the same value and are accumulated under a single balance in your Loot Box. Credits can be redeemed for referral rewards in the Loot Box Shop. That said, don’t delay using your perks, because credits expire 12 months after the date of acquisition.
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Although less advantageous than before, the offer remains attractive. Tesla outbids with an initiative that will not last until March 31, 2023. For any new sponsorship validated by then, the company will offer you no less than 10,000 credits. An amount which, according to MacGénération, will allow you to acquire a Wall Connector and recharge your car at home.
Source: Mac Generation