(CercleFinance.com) – The TF1 Group is claiming an excellent month of March in terms of audience for audiences under 50, with an audience share of 33.6% for the FRDA-50 target (person responsible for purchases under 50), i.e. 0.7 points more than in February.
It also indicates that it is continuing to grow among young audiences, with in particular audience shares of 33% among 15-24 year olds (+1.7 points compared to February) and 34.1% among 15-34 year olds. (+1.9 points compared to February).
Regarding its historic channel, the media group achieved its best month of March since 2014 for its 8 p.m. newscast, at 25.8%, and still a ‘wide leadership’ with 5.8 million viewers – excluding the Covid period ( March 2021 and 2020).
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