(CercleFinance.com) – Taking stock of its July audiences, the TF1 group announces ‘a record month for TF1, leader across all audiences and up sharply on targets’.
The Group achieved the strongest year-on-year growth in 4+ with 26.6% PdA (audience share) (+0.6 pt) and in frda (women in charge of purchasing) with 31.7% Pda (+1.2 pts).
The group is also the broad leader among 25-49 year olds with 28.1% share (+1.0 pt), among 15-34 year olds with 31.3% share (+1.7 pt) and among 15 -24 years with 34.2% of PdA.
The leading channel TF1 achieved its best month of the year: 19.0% on 4+, and growth over one year on all targets: 22.8% on Frda (+ 1.7 pts) ), 20.0% on 25-49 (+1.5 pts) and 23.8% on 15-34 (+2.4 pts).