Several major television channels have announced a change to their Prime Time schedule as of the start of the January school year. The programs will now be posted at 9:10 p.m. This comes after reprimands from the CSA which had noted systematic delays on the grids.
Many have noticed that TV programs start later and later over the years. They are now announced after 9 p.m. and more, they are almost always late. A situation which annoys many viewers and which did not fail to attract the attention of the CSA.
According to Le Parisien, several television channels have decided to change their hours from the start of the January 2022 school year. The programs will not start later than now, but will be indicated at the correct time.
TF1, France TV and Cstar will post later schedules
The fact is that a film announced at 9:05 pm on TF1 was unlikely to start on time. So this adjustment will not change anything for the viewer which will just have its program at the announced time.
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TF1 and France TV (2 and 3) therefore announce their prime time start at 9:10 p.m. France 5 will start at 9 p.m. while Cstar announces 9:05 p.m. This time, the schedules should be respected. This is the least of things for the viewer who sees his evening get longer and longer over the years.
This adjustment takes place after an inventory of the CSA. The council has thus tapped on the fingers of the large groups for their delays. TF1 is particularly targeted with seven minutes late on average. TMC, with its Daily program which tends to spread out, systematically delays schedules. Same thing on C8 with the Touche pas à mon Poste program.
As Le Parisien specifies, it is of course a business big money behind these delays. The more the program spreads out, the more the viewer is retained and the more the advertising spot is expensive. Now all that remains is to wait to see if the new schedules will be respected. Because with a prime time displayed later, it may well be that the channels take the liberty of taking a little more time in order to scavenge a few more minutes on the scheduled time.
Source: Le Parisien