(CercleFinance.com) – TF1 announces that over one year, its “broad leadership on targets” is confirmed with 32.7% PdA (audience share) on the FRDA-50 (i.e. “women in charge of purchasing under fifty’) and among 15-34 year-olds, as well as 29.1% of PdA among 25-49 year-olds.
In February, the TF1 channel thus remained the ‘broad leader’ in TV, with 17.9% share; 22.2% on FRDA-50; 19.3% on 25-49; 21.3% for 15-34 year olds and 25.2% for 15-24 year olds.
The channel thus remains the most watched with 54.7 million viewers each month (i.e. +1.8 million versus the challenger).
In addition, LCI recorded a month of February qualified as ‘historic’ with 1.8% of PdA, making the channel the only news channel to progress over one year.
With several million videos viewed in their launch week, Koh-Lanta and The Voice achieved growth starts vs 2022 on MYTF1.
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