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The authorities are cracking down on the lucrative business of financial influencers


According to the Responsible Influence Observatory 2021 which it unveils this Thursday, 17% of content creators on social networks still do not clearly identify their posts sponsored by brands. tanatat ariyapinyo/tanatat – stock.adobe.com

LE FIGARO INFO – The ARPP (Professional Advertising Regulatory Authority) unveils its new arsenal to fight against abuse around the promotion of financial products.

The French authorities intend to clean up the jungle of influencers. Stock market investments, foreign exchange market (Forex), cryptocurrencies… Since confinement, these very popular personalities on social networks are more and more likely to promote financial products and gambling. By sometimes promising, to their young community of hundreds of thousands of subscribers, a miraculous return on investment “without riskin just a few clicks…

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