The beauty trend in the new year? Face stickers

First, stickers in the shape of hearts, flowers or stars were used to hide pimples – very practical – and let them heal faster. In the summer of 2019, a series will follow with “Euphoria”, which, in addition to the dramatic storyline, will be celebrated for its extravagant beauty looks with crystals and foils.

Then there was the Met-Gala last year, at which men and women gave their make-up the finishing touches with glued-on rhinestones, pearls or stick-on eyeliner …

… the album cover of pop star Olivia Rodrigo …

… and you don’t even have to start with the numerous make-up looks on Tiktok. The trend, which seems to be going through the roof this year, has clearly emerged: Stickers as a make-up replacement for the face are no longer only used at festivals. They become commonplace.

This also means: you no longer have to draw eyeliner and complicated looks yourself. To remove makeup? Once upon a time. Stick on and peel off is the motto. Doniella Davy, make-up artist for the HBO series “Euphoria”, sees the main reason for this in the accessibility.

Compared to the online magazine “Glossy”, she said: “People long for make-up that is fun. Even people who are not ‘good’ or very experienced in putting on make-up are interested in creating cool looks. You want to express yourself with your face or just decorate it for fun. ” Everyone can do that with stickers.

Davy is of course largely to blame for the hype. After the first successful looks for the TV show, glitter and pearl make-up is booming, and Davy himself then collaborates with FaceLace, a label that sells stickers for the face.

Many others are following suit. The DJ sisters Simi and Haze Khadra, for example, bring their own company onto the market – and bring a prominent fan on board with Hailey Bieber.

The face and nail stickers from the start-up PaintLab are now sold by large fashion chains.

And even established high-end brands are suddenly launching face stickers in collaboration with influencers.

So it is only a matter of time before crystals, stars and hearts become mainstream again. Incidentally, the word “again” was chosen deliberately. The first (but not last) time they trended around 1500 – and were often used to hide injuries, scars or smallpox. Well, this time it’s all about more fun and inclusivity with make-up.