The best Apple deals on Black Friday: Buy iPhone, AirPods, Apple Watch and Co. cheaply


BLACK FRIDAY 2023

You can buy many Apple products with big discounts on Black Friday. We show you the best deals for iPhone, iPad, AirPods and Apple Watch.

Around Black Friday, many Apple products are cheaper. (Source: Apple / Montage: Netzwelt)

Typically Apple devices are quite expensive. But once a year there is the opportunity to save a lot of money when buying AirPods, iPhone, Apple Watch and Co. The devices are available at lower prices on Black Friday. Not just at all major electronics retailers – Apple itself is also getting involved in the sale and is even giving you extra goodies when you buy selected products.

For Black Friday at Apple

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You can usually get the best prices in the well-known online shops like eBay, Amazon, Media Markt or Otto. Below we will show you which devices are currently particularly cheap.

Apple Watch Ultra |  White |  Ocean Bracelet |  49mm
  • Dual GPS

  • Up to 36 hours of battery life

  • IP6X certification

The 49 millimeter case is made of titanium, the display is protected by sapphire crystal. Both should make the watch extremely durable. The watch also impressed us with its long battery life and bright display. New features such as dual GPS, a large display, a siren and a flashlight should justify the price. Of course, there are all the features of the predecessors. At no other retailer will you currently find an even better one for Apple’s smartwatch than 700 euros.

Deal tip:

You can find similar offers in our buying guides for Smartwatch, Apple, Comspot and Apple Watch. You can find more information about this deal in the article “The best Black Friday deals for Apple Watch: Get the best smartwatch deals here”.

Apple Black Friday deals: These are the highlights

There are currently some good deals on Apple products. For example, you can get the iPhone 15 on eBay for up to 100 euros cheaper just a few weeks after its market launch.

  • Apple AirPods Pro (2nd Gen. 2023) with MagSafe Case €279.00 €249.00
  • Apple MacBook Air (2022) €1,299.00 €1,079.00
  • Apple MacBook Air (2022) €1,140.00 €1,079.00
  • Apple TV 4K (2021) €149.99 €135.44
  • Apple AirPods Max on eBay in the re-store €532.00 €440.91
  • Apple iPhone SE (2022) €672.99 €579.90
  • Apple MacBook Pro (2023) – 14 inch €2,922.00 €2,666.00
  • Apple MacBook Pro (2023) – 14 inch €2,922.00 €2,666.00
  • Apple Watch Ultra | White | Ocean Bracelet | 49mm €750.00 €698.99
  • Apple Watch Series 8 LTE | 45mm | Silver | Sports bracelet €519.00 €484.73

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Apple Watch

Just in September, Apple released two new models of its popular smartwatch: the Apple Watch Ultra 2 and the Apple Watch Series 9. This gives hope for many attractive offers for the previous models on Black Friday. So far, however, these are still a long time coming.

By the way, there are currently many Apple Watch bracelets on offer at Amazon. A good way to give your smartwatch a new look.

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Apple iPhone

However, we are currently seeing most of the offers for the iPhone. Even the new iPhone 15 model generation is available for up to 100 euros cheaper in the run-up to Black Friday.

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Apple AirPods

The AirPods are in high demand, but there aren’t many offers yet. We expect that some retailers will add more in this area before Black Friday. If the model you want appears, you should grab it quickly.

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Apple iPad

Black Friday deals are usually also available for the various Apple iPad models. But here too, offers are still a long time coming.

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Apple MacBook

Apple’s MacBooks are also available at cheaper prices on Black Friday. You can find the current highlights for the notebooks below.

  • Apple MacBook Air (2022) €1,299.00 €1,079.00
  • Apple MacBook Air (2022) €1,140.00 €1,079.00
  • Apple MacBook Pro (2023) – 14 inch €2,922.00 €2,666.00
  • Apple MacBook Pro (2023) – 14 inch €2,922.00 €2,666.00
  • Apple MacBook Air (2022) €1,299.00 €1,079.00
  • Apple MacBook Air (2022) MLXW3D/A with Microsoft 365 Single €1,138.99 €1,108.99
  • Apple MacBook Air (2022) €1,140.00 €1,079.00

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Apple Pencil, Homepod and Co.

There are many accessories related to Apple devices and other great products. You can find the most popular products here at the best price:

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And if you just want to browse, you can now find all the Apple deals here for swiping.

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Save on refurbished devices

Tip: Apple offers many of its products refurbished in its own refurbished store. The devices have a new housing and a new battery and are virtually in new condition, but at a significantly lower price. You will receive the usual one-year Apple guarantee when purchasing, and of course you also have the right of withdrawal when purchasing used goods.

When are Apple devices cheapest?

You can expect a lot of good Apple offers during Black Friday at Media Markt, Saturn, Amazon, Otto or eBay. But you should also keep your eyes open at other retailers.

It is also worth waiting for certain product announcements. Every fall, Apple presents new iPhones and the Apple Watch successors, while in the spring they often introduce new iPads and sometimes also Macs. After the market launch, the previous models usually become significantly cheaper.

Still too expensive? Financing options

A MacBook or iMac in particular with solid equipment can reach the 2,000 euro mark or go well beyond it. Anyone who cannot or does not want to afford products with a one-off payment can resort to financing.

Apple itself offers this for an effective annual interest rate of 5.99 percent. The maximum financing period is 24 months, the minimum amount is 249 euros. Alternatively, you can pay off Apple devices in monthly installments at almost all retailers, sometimes over a much longer period of time. You get off particularly well when dealers advertise 0 percent financing during promotions. This is more common with Media Markt or Saturn.

Save with prepaid cards

In the past, Apple relied on iTunes cards that could be used to make digital purchases. These were regularly available for much cheaper in supermarkets, drugstores, etc. There are now only Apple Gift Cards, which can be used to buy not only apps and films, but also hardware from Apple.

Every now and then there are also promotions for Apple Gift Cards. Here you get multiple payback points or something similar. In the linked article you will find all current activities on the topic.

Black Friday 2023

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