A few months after its introduction to the market, the Fiat 600e has become a flagship model of the electric transition in urban areas. To make it more attractive, Fiat has just revealed attractive leasing offers valid for the month of April on the European market.
When Fiat unveiled the 600th, the Italian manufacturer marked a turning point in its history by embracing electric. With two versions targeting different users. With the “RED” and the “La Prima”, the manufacturer has managed to combine technological innovation and respect the environment by positioning these two models as an interesting alternative in the segment of electric city cars.
There “RED” was designed to be more accessibleand the “The Prima“, which offers more luxurious amenities for users looking for comfort and advanced technology. They share an identical motor architecture, with a 115 kW electric motor and a 54 kWh battery. These models offer a autonomy respectable of more than 400km in WLTP cycle, suitable for urban and peri-urban journeys.
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Fiat wants to attract new users with its new leasing offer
6 months after its launch, Fiat offers leasing offers competitive for the 600th. This approach aims to make electric cars more accessible to a wide audience. With prices starting at €129/month for “RED” and amounting to €179/month for the “La Prima”, the manufacturer is clearly seeking to attract new users. This long-term rental contract (LLD) is offered for a period of 37 months with an initial contribution of €6,000. It was calculated after deducting the ecological bonus of €7,000 and the conversion bonus of €1,500 and is valid until the end of the month of April.
But on the competition side, the leasing of the MG4 is offered from 99 euros per month without personal contribution. Benefiting from government aid, it offers a more accessible option for a well-equipped electric vehicle. For its part, Citroën offers the ë-C3 YOU from €99/month over 36 months, with a first rent potentially reduced to €1,000 after deduction of aid, and the ë-C3 MAX from €179/month under the same conditions. These offers, compared to that of the Fiat 600e show that leasing options for its rivals can be more attractive in terms of initial cost and monthly payments.